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Thank you and Happy New Year!

What we love more than anything and this is truly from our hearts, is the inspiration that you give us. Instagram as become our favourite hobby and we love reading your comments and seeing our products in action! Whenever we have a tough day at work or are desperately making excuses not to head off the the gym or the studio, we just turn to instagram!

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She was tired of waiting for a Hero, so she became one

Welcome to Heroica

At Heroica we believe that Women are empowered through fitness and want you to look and feel your best both inside and out. From modest beginnings we strive to bring the best brands to Scandinavia and Europe. We're dedicated to keep you working out in style with hand picked collections including specific athleisure must-haves for activities like Yoga and Running or for having Fika with friends. Our collections include only the best sportswear designs from around the globe including labels from Scandinavia, USA, Australia and Europe for that on-point gym look. Let us do the hard work for you in finding the best pieces that will fit effortlessly into your everyday active life.