With so many exciting things in the pipeline keep up to date with Heroica here...

Utomhusträning med Lisa

Utomhusträning med Lisa

One of our awesome Ambassadors Lisa (PowerbyLisa) is starting two new classes in August at Askimsbadet - don't miss your chance to sign up for a spot! Details below; Utomhusträning: ASKIMSBADET start 16 aug. Alla kan delta på sin nivå, träning med puls och styrka. Tid: 18.10-19.10. Pris: 699 kr/8...

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BBG meet-up Gothenburg.

BBG meet-up Gothenburg.

BBG was the fitness program that one of our founders chose to use to get rid of her baby weight. The BBG community is amazing and the meet-ups organised around the world are a fantastic way to meet new people and support one another.  We are really proud to be...

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New Vie Active Collection

New Vie Active Collection

We're Springing straight into Summer with our new Vie Active pieces. We love the blush pinks, ink blues and gorgeous back details and from the reaction to these pieces at Yoga Games - we know you'll love them too!  To Celebrate these injection-pieces we have 10 Leopard-print Vie Active water...

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She was tired of waiting for a Hero, so she became one

Welcome to Heroica

At Heroica we believe that Women are empowered through fitness and want you to look and feel your best both inside and out. From modest beginnings we strive to bring the best brands to Scandinavia and Europe. We're dedicated to keep you working out in style with hand picked collections including specific athleisure must-haves for activities like Yoga and Running or for having Fika with friends. Our collections include only the best sportswear designs from around the globe including labels from Scandinavia, USA, Australia and Europe for that on-point gym look. Let us do the hard work for you in finding the best pieces that will fit effortlessly into your everyday active life.