15% Discount on Prana Festival Tickets!

Come and see us at Prana with 15% off tickets!

Unlike previous years, this year Prana isn't just about Yoga! On the 8th and 9th of September "Bananpiren" in Gothenburg will be transformed into an inspiring festival area for everything 'health and fitness'. With more than 100 classes and lectures, 40 exhibitors, 5 food trucks and a juice bar, the result is nothing short of a festival for fitness enthusiasts! 

Tickets have already been released and are selling fast!  Want to come along? WE'RE OFFERING ALL OF OUR HEROICAS 15% OFF TICKETS WITH THE CODE PF18HE

Don't miss out! 

She was tired of waiting for a Hero, so she became one

Welcome to Heroica

At Heroica we believe that Women are empowered through fitness and want you to look and feel your best both inside and out. From modest beginnings we strive to bring the best brands to Scandinavia and Europe. We're dedicated to keep you working out in style with hand picked collections including specific athleisure must-haves for activities like Yoga and Running or for having Fika with friends. Our collections include only the best sportswear designs from around the globe including labels from Scandinavia, USA, Australia and Europe for that on-point gym look. Let us do the hard work for you in finding the best pieces that will fit effortlessly into your everyday active life.