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Breast Cancer Awareness month

You probably already know that October is Breast Cancer Awareness Month. As a company centered around empowering women, we were interested to hear the new report from Cancerfonden that nearly 9 out of 10 women in Sweden suffering from breast cancer are likely to beat the disease. 

Twenty years ago, an average of 87 percent of women with breast cancer survived. Today the figure is up to 87.4 percent, according to the Cancer Society's breast barometer, which is based on statistics from the National Board of Health and Welfare (Socialstyrelsen). 

The trend is positive, but the Swedish Cancer Society (Cancerfonden) believes even more women can survive if county councils devote more resources to mammography.

Last year we donated 10% off ALL Sports Bra sales to Breast Cancer Care. This year we plan to do the same and donate 10% of all sports bra sales to Cancerfonden. Last year as a new company we raised just over 3000sek. This year we hope to raise much more! 

Any bra sold this month be it new stock, or sale, online or from one of our pop-ups will be included!

Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. The more money donated towards research the better, so buy yourself a bra, support your bust and support the cause!

10% of bra sales will be donated to Cancerfonden throughout October