The idea of Grounded Factory was born when their founder, Iman couldn't find a yoga mat that ticked all the boxes. She was looking for a designer mat that was beautiful enough to be left rolled out at home as part of her interior. A product made with organic materials good for us but also good for the planet. She decided to create this dream mat herself. Inspired by her wanderlust genes, flowing through yoga festivals, the result is these beautifully crafted yoga mats that are earth approved. Hope you will like them as much as we do.