Winston Churchill said,
“We make a living by what we get, but we make a life by what we give.”
And there it is! That is the starting point of Yuhme. Alexandra (one half of Yuhme) has an affinity to water, they were well aware of the impact the lack of water has in some of the most impoverished countries in the world. Particularly children in Africa. They also wanted to do something that was environmentally friendly, because there is no point to give with one hand but contribute to another problem (global warming), with the other.
Once the concept was born, Yuhme set about looking for a charity and for them it was Water For Good. Working tirelessly in the Central African Republic for the last 11 years, in a country fighting a civil war, to bring water to the people by repairing old wells and digging new wells. But they don’t just repair and dig wells, they engage the community. They have well maintenance teams and in 2015 they helped establish the first ever local Central African owned water well drilling business.
So not only are the bottles completely gorgeous, made from sugarcane (providing a negative CO2 footprint) and recyclable, but each bottle purchased provides 6 months of clean water to one person in the Central African Republic via our partner Water for Good.
Here at Heroica we are both in awe and in love - which bottle will you choose?