Heroica Life; She was tired of waiting for a Hero, so she became one...

Heroica Life came about when our Creative Director moved from England to Sweden. In England Kate worked for a large women's sports company and when she moved to Sweden she felt that there was a gap in the market for women to buy beautifully fitting premium sportswear. Keeping fit and an obsession with sportswear has driven Kate to search for the best brands from around the globe and bring them to you all in one place. 

Our aim at Heroica is to inspire and empower women through fitness and lifestyle. We feel that there currently isn't a venue in Scandinavia where women can receive the full 360-degree lifestyle 'location', from premium fitness clothing, to collaborations with online fitness and nutrition bloggers. We wish to offer women a place where she can obtain the best advice, find the latest premium products and come in contact with local fitness events that she would have otherwise found difficult to source, all with a feminine touch. 

Kate, together with her husband Neil, live in Gothenburg, Sweden and have worked in retail and distribution for many years. We're excited to source the most beautiful training clothes that really make you want to head out to the gym (or brunch with friends)! If there's something you want to see here on Heroica then please get in touch! We'd love to hear from you!